There are different factors a brand needs to keep in mind when it comes to packaging. One important point is the strength of the packaging material. This is where GSM paper comes in. What is GSM paper? Grams per Square Meter or GSM measures the weight along with density of paper or cardboard. It determines the packaging material’s thickness, durability, as well as rigidity.
If the GSM is higher, this means the paper will be thicker and heavier. It will even feel more premium. This is important for structural integrity in packaging boxes. Brands need to keep this in mind when figuring out what strength packaging material to get. According to the needs of the product, the GSM paper will be figured out.
The following looks at why GSM paper weight is important in printing and packaging:
What is GSM paper?
GSM or Grams per Square Meter measures the weight as well as density of paper or cardboard. It will figure out the thickness, durability, and even rigidity of the packaging material. If the GSM is higher this means the paper is thicker, heavier, and feels more premium in nature.
Determines packaging strength
Different products have varying packaging needs. Heavier items will require stronger paper with a higher GSM whilst lightweight items will not need the paper to be too thick. A brand needs to keep its product in mind when it selects what GSM paper to get if it wants to end up with packaging that will effectively protect the product.
The following explains GSM paper figures:
● Low GSM: This is 35-100 GSM. The paper is thin and lightweight. It includes tissue paper and wrapping paper.
● Medium GSM: The range is between 100-200 GSM. It is better for paper bags and flexible pouch packaging.
● High GSM: The range is 200-400+ GSM. This includes thick, rigid cardboard and cardstock. It is used to make high-end boxes and for durable packaging.
How is GSM able to enhance packaging durability?
GSM improves packaging durability as it increases the weight, thickness, as well as density of the paper material. It can therefore handle higher levels of physical stress and other pressures it may face. A higher GSM results in more robust and strong paper.
Convey brand values
Some products require strong packaging that is thick and durable. This includes many luxury items. High-end brands choose rigid packaging that is thick, rigid, and sturdy. An eco-friendly brand will choose strong paper that will not have a really high GSM to limit the use of packaging material.
Therefore high-end brands will select higher GSM materials that are usually more than 300 GSM. They will be able to give more stiffness. Rigid boxes will have 500 and above GSM. This is important for ensuring the shape of the packaging remains strong when it is being stored and transported.
Sustainable brands usually use paper that is from 100 GSM to 800 GSM depending on what is being packaged. They prioritize recycled and FSC-certified paper that is durable yet sustainable.
Better product protection
A brand which wants to ensure its product reaches customers in good-condition will keep in mind GSM meaning paper. This will ensure the packaging is the right strength and feel for what needs to be placed in it.
Food products require special packaging that will ensure the food items stays safe to consume in the box ensuring no damage occurs to the box. For instance higher GSM paperboard that is 380+ GSM tend to have a denser fiber matrix. This limits moisture absorption and is important for preventing food packaging from collapsing and getting soggy.
Products that need to be shipped and transported need strong packaging which can handle the pressures. Denser, heavier fibers will be harder to rip. This matters when it comes to keeping items safe from sharp edges and rough handling. E-commerce and retail applications will prefer packaging material like this.
GSM paper is able to handle repeated bending, folding, as well as creasing and that without losing structural integrity. This packaging will be strong and can make boxes that are reusable.
Recommended GSM ranges for main applications
The following notes down some recommended GSM ranges for key application:
| Packaging | GSM Range | Application |
| Lightweight Packaging | 120-200 GSM | Used for basic protection like inner liners |
| Folding Cartons | 250-350 GSM | Used for retail boxes, cosmetics, as well as standard food packaging |
| Heavy Duty or Rigid Boxes | 350-450+ GSM | Used for packaging electronics, luxury items, and high-moisture food products. |
Paper GSM needs to be kept in mind if a business wants to end up with perfect packaging for its products. GSM paper enhances strength and durability as it gives a brand a strong box.
EZ Custom Boxes will help you choose the perfect paper GSM for your brand and product needs.
EZ Custom Boxes gives clients:
● Durable packaging materials
● Professional advice on choosing the right paper GSM
● Wholesale packaging
Contact Details:
● Email: support@ezcustomboxes.com● Phone: +1-888-515-1263
