How to evaluate exhibition stand concepts. Make your exhibition stand an attraction.
“Exhibiting can showcase your products and services globally, with those who are more forward thinking and adaptive likely being selected over others if something new and unprecedented. As technology progresses, participants’ expectations evolve; therefore, to stand out from similar presentations you must keep looking towards the future and progress.”
An effective exhibition booth design begins with planning, whereby you study building features, customer traffic flow and visibility, product placement options and more on paper before creating any physical displays. Explore different booth designs to attract customer traffic before finding an experienced exhibition booth design and build company.
Visitors represent potential customer leads.
Minimalist exhibition design ideas have emerged to bring consistency across modern custom stand build innovative designs, providing order, features and style for each company or brand exhibiting therein. Each type of minimalist exhibit design should reflect its business or industry.
Now that you’ve decided to exhibit at a trade show or conference, it is time to sign contracts and determine where your booth should go on the trade show floor. Every vendor is competing to secure one of these prime spots on the floor of the exhibition.
Your primary objective when exhibiting is generating traffic to your booth and lead generation Unique designs of custom built stands , but choosing an inaccessible booth location could hinder this goal. Make sure it’s located near a high traffic area to maximize the success of trade show marketing strategy.
If possible, choose an entry booth space near the opening doors that can be seen clearly from outside the booth space. Failing that, try getting close to bathrooms or dining areas as this location ensures more attendees access your booth.
Modern illuminated signage Inventive custom built stand designs with clean lines create uniformity across a retail frontage while upholding their brand identities.
Research has proven that initial demonstration is directly proportional to long-term relationships and your first impression must count for something. Your time may not allow much room for experimentation if this first meeting doesn’t go according to plan!
Booth Design
Exhibits that reflect elements of brand personality successfully attract traffic at trade show exhibits. Therefore, it is vital that you pay special attention when designing the overall booth design of your trade show exhibits. Graphics and hanging signs can convey your brand identity while using colors from your logo in attractive yet easily understood promotional messages that draw customers in. Including eye-catching material will not only increase attendance numbers at your booths but will also drive repeat visits by attendees.“
